Question 3 | A2wgsbmedia

Evaluation Question 3

3. What have you learned from your audience feedback?

In order to answer this question from both a technical media perspective, and the point of view of normal people who would watch and respond to our music video, we made two seperate answers. The first video takes the form of a Gogglebox episode and shows how we believe the characters in this show would behave and respond to our music video. They use no technical language and are not fully focused on it, purely to highlight a natural response to the video in a normal family home. The second video gets the feedback and opinions of media students or students who have an interest in the media world, therefore their responses are more in depth and provide us with more detailed answers to work from.

In order to obtain as much feedback as possible so that we had a true understanding of the success of our music video, we also asked 24 of our classmates to watch our video individually and comment on its strengths and weaknesses. We found this to be very useful when deciding on improvements and what to keep, because it became apparant that people were more inclined to be completely honest when writing down their thoughts and ideas, as opposed to openly presenting them to you in person, with the pressure of a camera being present.

because they felt that they enhanced the slow acoustic sounds within the song. If we used loads of cuts instead of fades it wouldnt have complimented the romatic essence of the video, and would have better suited a fast paced song.

3) Another postive comment that frequently occured was that the audience enjoyed how our audio linked with the visuals. Whenever you heard an instrument, you could see it too, reinforcing that the music video is about the audio as well as the visuals. Most people seemed to mention their favourite shot being when the drummer hits the symbol, which works seemlessly through both visual and audio.

3) We were also congratulated on the range of shots we used. We discovered that in our rough cut, we did not include a range of angles or shots, therefore when refilming the video we ensured to improve this aspect. We included point of view shots, close ups, wide range shots and both high and low angle shots to ensure there was a vaiety to keep the audience interested.

4) When reviewing our feedback we learnt that the shadows throughout the video were very controversial. Many people liked the shadows and felt they added intimacy yet drama, where as many people disliked the shadows and felt they became very distracting. We concluded that we personally liked the impact of the shadows as they added a depth to the shots that would not have been present otherwise.

5) Another topic that came up a few times in both positive and negative comments was that there were various shots of the lead that were not completely in focus. This was an element that we purposely included because it creates an intimate, hazy effect that draws attention to the eyes of the lead and makes more of an impact when it fully focuses in. This effect was not used to the extreme of making the faces unrecognisable, we made it subtle and soft so that it worked with the slow song.

From this feedback we learned:

1) Everybody really liked our performers and said that their enthusiasm and passion made it enjoyable and entertaining to watch. This is an element that we are particularly proud of and feel that the fully performance structure works well because of the perfromers ability. Everyone believed that our band were incredibly suited to the the music video; the clothes they wore and the way they acted completely fitted the look of an indie band, and was perfect for our chosen song and genre.

2) People also really liked the transitions we used