Audience Expectations

By James Beesley

Here is a list of questions which we asked to members of our target audience:

In a music video would you expect to see a band performance or a narrative or both?
Based on the speed of the song, what type of editing would you expect to see?
Would you expect to see any special effects and if so, what types would you expect to see?
What types of camera shots and angles would you expect to see being used?
Who would you expect to have the most screen time?
For an indie rock music video what type of clothing would you expect to see the band wearing?
What do you think is the most important aspect in a music video, so things like the camera work, lighting, the story of the narrative, the band performance?
What do you think is needed in a music video to make it memorable

To get a better understanding of our target audience and what the audience would would expect to see from a music video, we recently asked members of our target audience some questions about music videos. We went through and interviewed people within our target audience asking specific questions about the expectations within a music video and we have put all the footage into one video as shown below.