Mood Board

I created a moodboard so that we could have a visual representation of the target audience, and be able to connect the ideas and stereotypical lifestyle of the audience with the indie genre that we hope to convey. If we struggle with whether some of our work fits with the conventions of the genre, then we can quickly flick back to the moodboard and have a simple, easy way to understand what we are looking for again. It includes images of typical indie boys and girls so we can see their outfits and hair, events such as festivals like Reading and Leeds which are popular among the indie youth, albums and bands which produce indie music, and other associated images such as records and instruments that are considered an interest of our target audience.